Endfair
A bold typographic poster series for EndFair — Western Washington University's annual student-run music festival.
EndFair is an annual music festival hosted on the Western Washington University campus in Bellingham. Organized by students, the festival celebrates local artists and gives the community a chance to unwind at the end of the academic year. This concept project explores a cohesive visual identity for the festival with a direction that feels loud, energetic, and deeply connected to Bellingham's creative music scene.
Colors
Typography
Set entirely in Owners, the poster system uses the font's wide weight range to create contrast within a single typeface. Heavier weights are used for display text, while lighter cuts support secondary information, creating hierarchy through weight alone rather than relying on additional fonts. The main typography of the poster combines a variety of weights, creating visual interest and an edgy feel.
The design system is built around a single bold typographic treatment applied across three color variants — each sharing the same layout and typeface but differentiated by a distinct color burst behind the type. The result is a set of posters that feel related without being identical, giving the festival flexibility across different print and digital applications.
